We are two moms of tween girls, and this is what we believe:
- Girls are our future.
- Every girl deserves to be comfortable.
- True style embraces every shape and size.
- Girls need to be reminded of their inner beauty and strength, every single day.
It’s those beliefs that drive what we do at JstBU: creating comfortable, body-confident intimates and sleepwear for girls, using the highest-quality and comfortable fabrics.
Our company is unique in that we focus on what’s beneath the girl: who she is and what empowers her to be her strongest, best self. It’s why every garment has a hidden inspirational message printed inside, just for her, and each piece in our debut collection is named for a trailblazing woman.
We care about girls, who care deeply about their community and the larger world. At JstBU, we invest in organizations that help and empower young women, and make a donation with every purchase you make from our collection.
Follow us on social media to see your dollars at work, and all that we can accomplish together!